You and your business have a voice – it needs to be heard.
But do you know what you’re actually saying? Or are you just talking a lot?
If you are talking a lot – through your marketing, your website, blog, etc. but not actually “saying anything”, that’s what I call a lack of clarity.
Clarity is your vision.
It starts with you, the visionary of your company.
Dr. Martin Luther King Jr. had clarity of purpose and vision. He had a single focus of his passion. He was congruent in how and what he said. Not only could you see, feel and hear it, you experienced his vision completely.
“I will not be intimidated, I will not be harassed. I will not be silent, and I will be heard.”
With that clarity his confidence allowed him to put himself forward authentically and powerfully. The way he claimed his place in the world has left a legacy for many life times to come.
MLK is one of the best examples I know of the power of C-4! Clarity – Confidence – Credibility – Celebrity.
No matter what your business, take the time to make sure you structure your business around your purpose with clarity.
CLARITY: Knowing your business – gifts, skills, talents. Clearly defined audience & message.
CONFIDENCE: Presenting your business confidently through spoken, written, visual and various media channels.
CREDIBILITY: Established as the expert in your field. Recognition and authority across all marketing and PR efforts.
CELEBRITY: Business famous. Prominence, prestige and popularity. Valued and visible. Leader in your field.
Clarity and confidence are crucial to your success. In fact, they are a determining factor in the success or failure of your business.
Are you ready to have that kind of clarity of purpose in business to bring your dream Center Stage?
I invite you to join the C-4 Mastery© Group Coaching Program now open for pre-registration. Find out more at www.stephanajohnson.com